Gallagher leverages decades of global experience to bring virtual fencing solution to cattle farmers
Sunday, 25 June, 2023
Gallagher is leveraging decades of global agricultural experience to bring cattle farmers a reliable and remote virtual fencing solution, eShepherd™.
For the last 6 years, Gallagher has been partnering with cattle farmers all over the world to trial eShepherd. The technology has proven particularly effective in helping farmers improve pasture management and protect environmentally sensitive areas, despite farming on remote and vast landscapes. “As margins get squeezed, farmers are focussed on getting the most from their pasture and growing animals faster with less inputs,” says Gallagher General Manager of Strategy & New Ventures, Sarah Adams.
“For many beef farmers, this includes finding ways to access remote areas of their farms that are difficult to fence and utilise pasture that is currently being wasted. The way they farm also means they manage animals with less human interaction. Insights from our customer research are telling. Farmers are crying out for cost-effective ways to better utilise their pastures and permanently exclude animals from dangerous or environmentally sensitive areas, without the significant associated expenses of physical fencing. With rising fencing costs, skills shortages and long lead times for fencing materials, farmers are looking for alternative solutions that can save them time and money long-term,” says Sarah.
“We have a list of loyal customers who have followed our eShepherd journey over the last few years. They are eager to get their hands on this technology because they know it will be a gamechanger for their operation.” Gallagher has been in business for 85 years and works with farmers around the world. Sarah says her team knows from experience that partnering closely with them to develop the right solutions is crucial. “That’s why we have spent time in the field trialling eShepherd and putting the technology and the hardware through its paces before bringing it to market. It was important for us to get farmer feedback throughout the process and tweak our design to make sure we give farmers a solution they can rely on. The result is a tried and tested virtual fencing solution that farmers can be confident will improve pasture management, help them meet environmental regulations and save them money on traditional fencing – all while achieving sound animal welfare outcomes.”
eShepherd was originally developed by virtual fencing technology developer Agersens. Gallagher first began investing in eShepherd in 2016 before it acquired Agersens in 2021. “Our team are some of the best in the business and we understand farming. We are tapping into Gallagher’s decades of experience in developing animal management solutions for farmers around the world to bring eShepherd to the market. Gallagher is a global leader in agri-tech. We have a responsibility to deliver our loyal farmer customers a virtual fencing solution they can trust and have complete confidence in. Getting it right takes time, commitment and expertise. We are proud to be bringing the benefits of this exciting new technology to the beef industry and educating them about how virtual fencing can help them run more profitable and productive business.”